Marketing e-Books On A Web Site

Let’s get back to our discussion of the writer, e-book author/self-publisher who’s concerned about copyright infringement or outright theft.

A problem facing the industry is a lack of standards for e-books. Right now there are NO standards for e-books. Adobe’s Acrobat is about as universal a standard as there is. But there are hundreds of alternatives. Most e-book sellers (with exceptions such as BookLocker.com and Intellectua.com), are doing what they think is best for them but it may not be the best for their customers.

Until there are standards we either have to rely on the integrity of our customers not to copy, rip-off or share our e-books or simply market and manage our electronic rights under a new paradigm.

I suggest choosing a new paradigm.

I’ take off my ‘writers’ hat for a moment and put on my ‘marketers’ hat and suddenly a new paradigm emerges that says, “Hey they’re going to share my e-books with anyone they want anyway (and there’s very little I can do to stop them), so why not give them what they want and even help them do it?”

That’s why I grant unlimited digital resale rights on some of my e-books. I want my customers to share my books. And I want them to make a profit doing so. In the process, I help myself to more profits

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