This is a story of 2 people who want to create a successful Internet business.
They both graduated from the same high school and college. They are the same age and they live in the same small town in Upstate New York (USA)
But, Guy #1 doesn’t know H-T-M-L from L-A-T-T-E.
Guy #2 not only understands that HTML is what goes into your website and LATTE is what goes into your stomach, he also knows how to use them in the right way to acheive his desired results. (Yes, caffine is a necessary ingredient of success
They both have a strong desire to succeed, but Guy #2 has some skills that will help him succeed and can build simple websites in an afternoon and test them within minutes.
Guy #1 has no skills. So when he does have an idea he would like to test, he has to wait for his ‘web guy’ to come back from vacation to just tell him what he wants. Then he has to wait for his ‘web guy’ designer to build the site. Of course, the web guy has dozens of clients, so even creating a simple website for Guy #1, it could take weeks.
In the meantime, Guy #2 has his site built and has already started testing it – all completed in an afternoon.
Which one do you think will be more successful online?
There’s a common theme I’ve been hearing from a lot of people I talk to when it comes to being successful online…
The common theme is that they are all able to design and create their own simple websites. I’m not talking about anything complicated… just simple but attractive websites that are built and uploaded so they are visible online.
There are exceptions. Yanik Silver outsourced almost all of his sites at the beginning of his Internet business, but he was already doing well in the offline world in direct marketing so was able to afford to outsource his online stuff.
I learned HTML in 1994 when I bought a book (a real book, not an ebook) produced
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